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What we can learn from Apple’s Antenna-gate
Steve Jobs this morning gathered interested media organisations together and held a press conference about the iPhone 4’s antenna problems. The presentation lasted around 30 minutes and these are some...
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Reviewing Steve Jobs’ Presentations
Over the last couple of days I have been reviewing what makes a Steve Jobs’ presentation so good. In particular I have been analysing the language he uses and when he uses key words and phrases. Here...
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Learning From Apple’s Keynotes in 2015
Earlier this week, Apple held an event giving more details of the soon to be available Apple Watch as well as introducing a new MacBook laptop computer. Here are a few thoughts on the keynote and what...
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